Summer Reading #10 – Marketing Lessons from the Grateful Dead
At Public Words we’re keen followers of David Meerman Scott, author of The New Rules of Marketing and PR, World Wide Rave, and Real-Time Marketing and PR, due out in November. David has released a...
View ArticleSummer Reading #15: The Buying Brain – Secrets for Public Speakers
Ever since I heard Dr. A. K. Pradeep, neuromarketing researcher extraordinaire, speak at SXSW this past March, I have been eagerly awaiting his book, The Buying Brain: Secrets for Selling to the...
View ArticleWhat Is Charisma? – and Other Mysteries of Communications
For my blog today, I'm posting an interview I did for a superlative marketer (and Internet radio show host), Mary van de Weil. I talk about how to create your own charisma, how to align the two...
View ArticleShould you write an ebook
We’ve been getting lots of questions about eBooks so we decided to dedicate our first Public Words newsletter to the topic. Many authors ask us whether they should write and publish their own eBooks....
View ArticleNick Morgan Explains How To Give A Presentation That Changes The World
In the marketing world, the best ideas don’t always win. One of the main reasons is because they’re not presented well (in essence, a poor presentation can kill the best of ideas). In this podcast,...
View ArticleThe art of storytelling
These days, we’re awash in data and information and can’t remember it all. But we do remember stories. Effective storytelling is the key to making your ideas stick, your path to market unique, and your...
View ArticlePeople I’m Grateful for #4: David Meerman Scott
This blog is the fourth in a series of blogs on people that have added something important to the world of communications. Today, my gratitude is for David Meerman Scott. The series is personal and...
View ArticleTen Great Speaker Web Sites
If someone is thinking of hiring you to speak at their next event, it’s almost guaranteed that they will look at your web site. It will help them determine what your message is, your typical audience...
View ArticleMitch Joel, the Future, and Ctrl Alt Delete
I recently had the very great pleasure of talking to one of the real masters of the Internet universe, Mitch Joel. He’s just come out with a new book, Ctrl Alt Delete: Reboot Your Business. Reboot...
View ArticleWriting and Publishing a Book – Part One
Having just finished a new book on body language, brain science, and how people communicate, due out in May 2014 from Harvard, I’m going to post a brief series on writing – what I’ve learned. Is it...
View ArticleThe Moon Landing and the Power of Storytelling
On May 25, 1961, President Kennedy spoke to Congress: I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him...
View ArticleThe Other Skill Speakers Need to Succeed
Giving a speech is a high-adrenaline, people-oriented, immediate-gratification event. The ranks of professional speakers tend to be filled with extroverts, not surprisingly. Their reasons for opting...
View ArticleWhat is your digital footprint?
Public speakers today, like many another knowledge worker, live and die by the amount of attention they can win in the virtual world. It’s a sweepstakes with constantly changing odds, a lottery with...
View ArticleJohn Jantsch’s Self-Reliant Entrepreneur
It’s always a pleasure to catch up with the Duct-Tape Marketer, John Jantsch. John is a phenomenal marketer, focusing on small business, and I’ve followed his work for a decade. His new book is The...
View ArticleA Q and A with Ron Tite, Author of Think Do Say
It’s a great pleasure to catch up with Ron Tite and learn about his new book, Think Do Say. Ron is the founder of Church+State, a content marketing agency, an executive producer and host of the...
View ArticleAre You Building a Fanocracy? A Q and A with David Meerman Scott
David Meerman Scott is a long-time friend and I’ve had the distinct pleasure of coaching him from time to time, too. His perennial bestseller, The New Rules of Marketing and PR, launched his career...
View ArticleJust One Question Episode 1: Nick chats with Marketing Keynote Speaker David...
I’m starting a new series of brief video posts with friends of Public Words. For this chat I conducted recently with David Meerman Scott, I wanted to check in with him to see how he is doing during the...
View ArticleWhat is your digital footprint?
Public speakers today, like many another knowledge worker, live and die by the amount of attention they can win in the virtual world. It’s a sweepstakes with constantly changing odds, a lottery with...
View ArticleJohn Jantsch’s Self-Reliant Entrepreneur
It’s always a pleasure to catch up with the Duct-Tape Marketer, John Jantsch. John is a phenomenal marketer, focusing on small business, and I’ve followed his work for a decade. His new book is The...
View ArticleA Q and A with Ron Tite, Author of Think Do Say
It’s a great pleasure to catch up with Ron Tite and learn about his new book, Think Do Say. Ron is the founder of Church+State, a content marketing agency, an executive producer and host of the...
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